What are the 12 Driving Forces?

The 12 Driving Forces is a motivational model arising from six motivators (inspired by Eduard Spranger’s work), each with two distinct sides, creating twelve unique expressions. It centers on why people act in specific ways. These six motivators divide into two variations each, forming a rich, nuanced spectrum of drive:
 

1. Knowledge

   1. Instinctive: Gathers enough information to solve an immediate need.

   2. Intellectual: Seeks knowledge for its own sake, delighting in continuous learning.

2. Utility

   1. Selfless: Completes tasks out of duty and altruism, expecting little direct return.

   2. Resourceful: Driven by maximizing returns, investing time and resources with an eye on efficiency.

3. Surroundings

   1. Harmonious: Values aesthetics, balance, and a pleasant environment.

   2. Objective: Prefers functionality and practical outcomes over ambiance.

4. Others

   1. Altruistic: Desires to help or serve, aiming to meet the needs of others.

   2. Intentional: Chooses relationships strategically, focusing on reciprocity or future benefit.

5. Power

   1. Commanding: Driven by control, leadership, and advancing personal status.

   2. Collaborative: Seeks shared success, preferring group achievements over individual dominance.

6. Methodologies

   1. Receptive: Embraces new ideas and flexible processes.

   2. Structured: Clings to proven systems, traditions, and established routines.

While each individual possesses all twelve forces at varying intensities, most people exhibit a combination of the top four that strongly influences their decisions. Understanding these motivators gives you a strategic edge when shaping team roles, coaching leaders, or planning talent acquisition.